Underwear for a cause


When Liz O’Neill, SVP Product Development & Sourcing for Levi Strauss & Co, was interviewed by the San Francisco Business Times this month, she was asked, “What are the biggest challenges for clothing retailers right now?”  Her answer, “Right now there is a movement for good that is putting a lot of focus on how supply chains manage globally from a social and environmental responsibility point of view.”

From TOMS Shoes, to Warby Parker Sunglasses, companies are finding new, innovative ways to give back.  MADI Apparel, a new exhibitor this summer to [email protected], is doing just that, and customers are loving it.

MADI Apparel is a cause-based women’s underwear company.  MADI stands for Make A Difference Intimate Apparel, and for every pair of underwear sold, MADI donates a pair to women in domestic violence shelters across the country.  Turns out, underwear is the single most needed, under-donated item of clothing and tops the “Urgent Needs” list of shelters.

MADI Apparel underwear is a luxury brand – Simple. Elegant. Powerful.  Made in the US from environmentally sustainable viscose from bamboo fabric that contours to body shapes with streamlined, staple styles to fit each customer.  Breathable, 4-way stretch with no elastic customers must feel to believe.  MADI’s ivory collection launches in July and a new Bridal Line launches this Fall.

The MADI mission is to impact the lives of women survivors, one pair of underwear at a time. Providing abuse survivors with quality underwear that is as comfortable as it is stylish can speak to a woman’s sense of self-worth and creates a confidence unmatched by other personal care items.  For those MADI serves, a pair of MADI Apparel undies is more than just underwear – it’s dignity.

Stop by the MADI Apparel booth #77837 at [email protected] to learn more.