CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era
December 2016 – New York, NY
2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world. Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment. Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.
CURVELASVEGAS opens the show season at PROJECT WOMENS
The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center. This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning. The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.
At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.
CURVENEWYORK focuses on seamless processes
The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center. This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York. This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center. CURVENEWYORK will continue until Wednesday, March 1.
Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast. This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.
Lead Retrieval Service
New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York. The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone. The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.
A charity dinner to celebrate CURVE participants and attendees
To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands. There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending. The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa. Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.
CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North. The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.
EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.
Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com
For any questions please contact us at:
Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016
Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: [email protected]
Sales : Laurie Delpino | [email protected]
Visiting : Meghan Murray Cox | [email protected]
Press : Marion Sentucq | [email protected]
New York, NY
2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world
New York, NY
Eurovet, the worldwide leading reference in intimate apparel, swimwear and activewear trade shows, presented the 4th edition of Interfiliere New York on Thursday, September 22 at The Tunnel, located at 269 11th Avenue in New York, in collaboration with Concepts Paris® and INVISTA, owner of the fiber brand LYCRA®.
September 2016 Interfiliere Pre-Show PR
New York, NY
Eurovet, the worldwide leader for intimate apparel, swimwear, and activewear, is presenting the 4th edition of Interfilière New York on Thursday, September 22nd at The Tunnel, located at 269 11th Avenue in Manhattan, New York, in collaboration with Concepts Paris® and INVISTA, owner of the fiber brand LYCRA®.
August 2016 Post-Show PR
New York, NY
Eurovet Americas/CURVEXPO concluded its successful August 2016 season which commenced with Mode Lingerie and Swim CURVENY NEW YORK this past July 31-August 2 at the Javits Center & was followed by CURVENV Hosted by PROJECT WOMENS at the Mandalay Bay Convention Center in Las Vegas on Aug. 15-17.
July 2016 Pre-Show PR
New York, NY
Eurovet Americas/CURVEXPO is preparing to present the Spring/Summer 2017 collections of more than 350 Intimate, Swim, and Men’s Underwear brands to the top North American retailers.
June 2016 Pre-Show PR
New York, NY
UBM and EUROVET Americas reinforce their strategic alliance by co-locating CURVENV with PROJECT WOMENS at the Mandalay Bay Convention Center on August 15-17.
February��2016 Post-Show PR
New York, NY
Yesterday, Eurovet Americas/Curvexpo closed its doors on another successful February season. This past week, buyers and exhibitors from both Mode Lingerie and Swim CURVENY NEW YORK and Mode Lingerie and Swim [email protected] saw completely revamped shows that provided attendees a zenith experience.
January 2016 Pre-Show PR
New York, NY
Eurovet Americas/CURVEXPO is preparing to present the Fall/Winter 2016 collections of more than 350 Intimate, Swimwear and Men’s Underwear brands to the top North American Retailers this February.
December 2015 Pre-Show PR
New York, NY – December 14, 2015
As December rolls into January, a new sense of motivation and inspiration envelops us…
August����2015 Post-Show PR
New York, NY – August 19, 2015
Buyers were on the hunt for unique, quality intimate apparel and swimwear lines during the three day show at [email protected]
August 2015 Pre-Show PR
New York, NY – July 29th, 2015
CURVEXPO is preparing to present the Spring Summer 2016 collections of more than 350 Intimate, Swimwear and Men’s Underwear brands to the top North American retailers this August.
February 2015 Global PR
New York, NY – February 27th, 2015
After another successful showing of Fall-Winter 2015 on the West Coast at CURVENV Las Vegas (February 16, 17).
February 2015 Lingerie Fashion Night
New York, NY – February 25th, 2015
CURVEXPO and the LYCRA® Brand present ���ROMANCING THE RUNWAY’ SECOND ANNUAL LINGERIE FASHION NIGHT FEATURED 43 DESIGNERS
February [email protected] launch
New York, NY – February 17th, 2015
UBM Advanstar/MAGIC Marketplace and EUROVET/CURVEXPO enter strategic alliance to launch [email protected] in Las Vegas twice yearly in February and August.
February 2015 Pre show PR
New York, NY – January 26th, 2015
CURVEXPO is preparing to present the Fall/Winter 2015 collections of more than 350 Intimate, Swimwear and Men’s Underwear brands to the top North American retailers this February.
August 2014 Global PR
Las Vegas, NV – August 18th, 2014
Once again, the show has proven to be the one stop shop for buyers looking for Lingerie, Swimwear, Mens Underwear, Loungewear etc…
July 2014 Global PR
New York, NY – July 28th, 2014
CURVEXPO is geared up to present the Spring-Summer 2015 collections of the best Intimate, Swimwear and Men’s Underwear brands to the top North American retailers.