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Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry (including fashion designers in the U.S. and internationally, leading retailers, the world's most famous models and celebrities, fashion photographers, as well as media, advertising, and PR firms, among others) to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.
Currently, FTBC campaigns are ongoing in Australia, Brazil, Canada, Cyprus, Greece, Ireland, Japan, Portugal, United Kingdom, and the United States. With the proceeds from these worldwide FTBC campaigns, the CFDA Foundation helps to fund programs that provide access to reliable resources, breast health education, innovative information, and health care.
The Fashion Targets Breast Cancer name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of The Washington Post, who died of breast cancer in 1990.
To date, nearly $50 million has been granted to breast cancer charities worldwide from FTBC campaigns. Hundreds of newspaper and magazine stories have been published about FTBC, and the t-shirt has been worn by actors on leading soap operas, dramas and situation comedies. Some of the world’s most famous models and celebrities have lent their image to FTBC, among them: Gisele Bundchen, Naomi Campbell, Esther Canadas, Helena Christensen, Cindy Crawford, Lily Cole, Lily Donaldson, Minnie Driver, Linda Evangelista, Jerry Hall, Shalom Harlowe, Eva Herzigova, Iman, Kylie Minogue, Kate Moss, Claudia Schiffer, Fernanda Tavares, Ai Tominaga, Christy Turlington, Twiggy, Amber Valetta, Veronica Webb, and Daria Werbowy.
National campaigns have received continued support from a variety of retailers, partners and sponsors, including: Belle Fleur, Burberry, BURN Candles, DuPont Lycra®, Elson and company, General Motors’ CONCEPT:Cure, Gilt Groupe, Latitudes International, Le Book, Madame Alexander Dolls, QVC, Scoop Boutiques, Saks Fifth Avenue, SpaceNK, T-Mobile Sidekick, W Hotels/Starwood Foundation, and Yogamatic. International campaigns have been and continue to be supported by Net-A-Porter, TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra, among others.
If you are interested in receiving a FTBC supporter form please contact Sara Maniatty at s.maniatty@cfda.com or 212.768.5710.
For information about partnership opportunities, please contact:
Catherine Bennett
Director of Business Affairs
Council of Fashion Designers of America/CFDA Foundation, Inc.
1412 Broadway, Suite 2006
New York, NY 10018
212.768.5712
c.bennett@cfda.com
www.fashiontargetsbreastcancer.org