Las VegasPress Releases
FOR IMMEDIATE RELEASE
CURVE makes a splash with launch of the first Swim Fashion Week in Las Vegas: CURVENV August 16,17,18 2010
Riverside, CT – June 22, 2010 – CURVENV is happy to announce the exciting launch of the first Swim Fashion Week in Las Vegas at the always stunning Venetian Hotel. Unlike ever before, the best designer brands from around the globe will gather on the West Coast to participate in an event of such prestige, class, and style, complimenting the caliber of their work. The three-day Las Vegas affair offers designers a chic, focused environment to exhibit their highly anticipated Spring/Summer 2011 lines.
Top designers such as Luli Fama, Karla Colletto, L*Space, Lenny, Jantzen, Shan, Vitamin A, Agua de Coco, Despi, Elizabeth Hurley have elected to join CURVE for both the pre-show and actual show attention and expertise CURVE upholds. Prior to the show, marketing campaigns and tools including newsletters, mailings, and dedicated e-cards allow retailers to connect with exhibitors, providing each brand with a personalized experience that is both unique and effective. During the show, CURVE promotes an elegant atmosphere, emphasizing a central, dedicated area titled “The Beach Shop” for all swimwear exhibitors to display their brands. Most importantly, the best designers choose CURVE for the obvious synergy between lingerie and swimwear – the perfect marriage of style and function. With almost forty percent of lingerie stores carrying swimwear, exhibitors are exposed to the opportunity to open new accounts with a diverse retailer audience. In addition, many swimwear buyers shop CURVENV Las Vegas because of the strong crossover with lingerie brands, ranging from interest in their own swimwear lines to their fitting expertise. Overall, CURVENV Las Vegas offers a successful partnership for both the swimwear and lingerie worlds, which seem to be joining forces more than ever.
Throughout the Swim Fashion Week, CURVE will also celebrate swim with multiple industry-specific events. So exhibitors can make the most of this exciting market week, CURVENV offers both the exhibitors and retailers with exclusive options. CURVENV highlights industry events such as the “How to Boost Your Swimwear Sales” Seminar for swimwear retailers by selected swimwear exhibitors and the Spring/Summer 2011 Lingerie and Swim Trends Display by Group Carlin International for swimwear retailers. With this Display, the retailers will be able to connect and understand how the swim exhibitors have personally interpreted these trends in their collections. Each of the above not only informs the retailers and vendors of the top trends, but also of which brands are illustrating them – allowing each style to truly come to life. In addition, CURVENV is proud to present the So CURVE So Hot Party gather exhibitors, retailers, and press, as well as the “Paradise Uncovered by Perry Ellis International” Party to celebrate the 100th birthday of Jantzen, one of CURVE’s top swimwear exhibitors. Lastly, CURVENV Las Vegas will showcase the SO CURVE SO SWIM Fashion Show – where the best designer swimwear brands will catwalk the hottest styles for 2011 at the original CRAZY HORSE Paris at the MGM Grand Hotel.
At any CURVE show, it is the time for both established and new brands to make their mark. CURVENV will certainly provide exhibitors and retailers alike what they were asking for in a West Coast launch – a top-tier, focused, and classy experience that will leave them coming back for more.
