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CURVENY New York Tues. Feb. 21| Wed. Feb. 22| Thurs. Feb. 23, 2012
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Las Vegas Gets Back to Business
At lingerie show Curve, the news was the addition of several swim brands to the exhibitor lineup. To kick off the new category, Curve hosted a burlesque-themed runway show on Aug. 17 at the Crazy Horse Paris theater at the MGM Grand.
“We’re trying to do something different from the usual catwalk. We hope we didn’t shock you,” said Curve President Jean-Luc Teinturier.
Swim exhibitors were enthusiastic about the fashion show—and the response from retailers. “We left that show with a big buzz; our clients loved it!” said Debby Martin, sales manager for Irvine, Calif.–based L*Space, which was one of the swim collections featured in the fashion show. Martin said she was pleased with the retailer turnout at Curve but noted that the company did quite a bit of outreach to retailers before the show.
The pictures of the show will be available online very soon.
The video of the SO CURVE SO SWIM Fashion show as well.