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Ethics & aesthetics
by UNDERPROTECTION

                              The purpose of our company is to create fashionable and sustainabl...

exhibiting brandS

Interview

1. What is the “theme” of your store?

We aim to provide a sophisticated and inviting specialty boutique that helps woman feel confi-dent and beautiful inside and out. Our store is located in a historic downtown district in an 1800s building. Respecting that aesthetic, we lean towards a shabby chic decor that projects a com-fortable yet beautiful atmosphere. Our logo, the mermaid, helps us project a vintage to beach look.

How do you want your customer to view your store?

Through compassion, camaraderie and bit of humor, we hope our customers leave our shop feeling accomplished and empowered. We want our customers to see our store as a comforta-ble, fun and relaxing place to find quality and stylish bras. We strive to offer our customers great service, the latest trends and a perfect fit.

Media Room

video

Lingerie Fashion Night 2015